Plan your conversion tracking
This guide explains what to prepare for S2S tracking. Obtain the actual supported parameters, events and configuration instructions from your affiliate manager; the examples here are conceptual, not API specifications.
One reader. One funded loan. CAD $150.
Follow a personal-loan referral from the first click to your tracker.
- ClickDay 0Current step
- ApplicationDay 0Upcoming
- Loan fundedDay 12Upcoming
- You get creditedSame dayUpcoming
A reader clicks your personal-loan link
A reader on your Canadian finance website opens a personal-loan offer. Your tracker assigns click ID clk_8f2a91 so the visit can be matched to a later conversion.
Tracking record
- Click ID
- clk_8f2a91Updated
- Offer
- Personal loan / funded-loan commissionUpdated
- Status
- Visit recordedUpdated
Illustrative funded-loan scenario. IDs, timing and CAD $150 commission are examples, not live data or a technical specification. Actual qualifying events, reporting delays and payouts depend on the offer.
The details behind your setup
Use these notes alongside the interactive guide, then confirm the specifics with your affiliate manager.
Identify the event you need to measure
A lead submission and a funded loan are different events. Confirm which events your campaign reports and which event triggers an affiliate commission before configuring your tracker.
Agree how clicks and conversions are matched
Your tracker typically uses a click identifier to connect a conversion with its original visit. Confirm the identifier and supported parameter names with the LeadScout team rather than guessing a URL format.
Prepare the destination in your tracker
Use your tracker’s official instructions to prepare its conversion endpoint. Ask the team which identifiers, status, revenue and currency values can be supplied. Keep credentials and personal applicant data out of public URLs.
Validate one approved test
Arrange a test with your affiliate manager. Check that the expected event reaches the correct tracker record and that any reported amount and currency are interpreted correctly. Confirm how retries and duplicate events are handled by both systems.
Reconcile reports
Compare the same campaign, date range, currency and qualifying event across both systems. Ask the team about discrepancies and event timing before treating the difference as missing revenue.
Let us get your setup right
Your affiliate manager can confirm current campaign terms and provide the instructions for your account.
Talk to our team